Premier of Sarawak officiating the Sabal OCR 2025 flag-off at Sabal Forest Reserve
Sarawak's first government-officiated obstacle course race — conceived, branded, and directed from a blank brief to a live event officiated by the Premier of Sarawak.
View the full event siteWhen you're one of seven activities on the same programme — competing for attention against mountain bikes, drones, e-sports, and flying foxes — having a distinct brand identity isn't optional. It's how you become the thing people remember. That was the real brief.
The first decision was the name. Sabal OCR is named directly after the venue — Sabal Forest Reserve. Not a generic OCR brand, not a made-up word. The venue itself becomes the identity.
The logo was designed around two elements that belong specifically to this place and this client. The Hornbill — Sarawak's iconic bird and a symbol deeply embedded in the state's cultural identity. And seedlings — representing the Forest Department's core mission of conservation, regeneration, and stewardship of the land.
Every visual decision that followed — apparel, flags, banners, digital content — was an extension of that same logic. Everything connects back to where the event is held and who the client is.
Six role-specific t-shirt designs — each with a distinct identity, all within the same visual language. Every person on site wore something that signalled exactly who they were.
Six flag designs deployed across the course and venue — consistent brand presence throughout the race environment.
Nine Instagram content pieces — same brand system, consistent visual language across every post.
Participants on the course — all 15 obstacles, all categories, all conditions. The race was held at the Sabal Forest Reserve in conjunction with the Sabal Open Day 2025.
From first brief to race day — a complete production across brand, operations, and stakeholder management.
Official race day footage — the course, the obstacles, the atmosphere, and the community.
I'm relocating to Banja Luka in early July 2026 — drawn there by someone I care about, and by genuine curiosity about a region I've grown to like. If your organisation works in a way that could include someone based in BiH — remote, hybrid, or otherwise — I'd love to have that conversation.
AI assistant · Based only on Malcolm's info