Race Director · Brand Concept & Identity · Event Production
Sabal OCR 2025
Sarawak's first government-officiated obstacle course race — conceived, branded, and directed from a blank brief to a live event officiated by the Premier of Sarawak. 5KM, 15 obstacles, ~120 participants, 6 role-specific apparel designs.
Brand Identity
Apparel Design
Event Website
Race Direction
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Brand Ambassador · Community Activation · Event Production
Spartan Brand Ambassador Malaysia
Appointed for community mindset, not athletic performance. Then applied a professional production standard to a brief that most ambassadors treated as informal — and built a replicable template that Spartan Malaysia could share with all ambassadors.
Landing Page
Brand Deployment
Press Releases
10+ Events
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Festival Director · Brand Identity · Cultural Tourism
Gathering of Tribes Borneo
An annual international Capoeira festival and cultural retreat built from scratch over a decade — bringing practitioners from 20+ countries to Kuching, Sarawak, and immersing them in indigenous Bornean culture. 12 years. Zero institutional backing at the start.
Brand from Zero
Cultural Tourism
Government Grants
20+ Countries
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